Julian Rowlands Expert Spotlight - November 2025

What is your role now since leaving corporate life?

I’m a strategic partnerships and loyalty expert with over 20 years’ experience helping businesses engage and retain their valuable customers as well as helping build new sales channels to help drive customer acquisition.

How long have you been an expert of Camelot?  

Just joined

Area of expertise

Customer loyalty & engagement, Commercial Partnerships

Highest/proudest most recognisable previous role

Strategic Partnerships Lead at Capillary Technologies

How long have you been doing this subject/area

20 years

What is your LinkedIn profile URL? 

https://www.linkedin.com/in/julianrowlands/

Please can you provide some examples of recent projects/professional high points that you’ve worked on?My recent work has included successfully building, launching and scaling a loyalty program for a leading UK bank whose goals were to reward, engage and retain their existing customers whilst at the same time generating a revenue stream to help offset the costs of running the program.

What is your unique selling point? What makes your business approach unique? 

Having worked both client side and agency side I’m attuned to the customer loyalty challenges that clients face as well as how to be able to offer solutions to their problems.

Do you have a Favourite quote?

Lucille Ball: "I'd rather regret the things I've done than regret the things I haven't done"

Any professional goals for the upcoming year?

Over the coming year I aim to deepen my expertise in loyalty, customer engagement and strategic partnerships while delivering measurable commercial impact for clients. I will contribute to project success through clear strategic thinking, high-quality deliverables and collaborative problem-solving. I plan to expand my network by identifying new partnership opportunities, supporting business development, and sharing thought leadership. I will also focus on continuous learning, strengthening my consulting toolkit, and becoming a trusted advisor known for practical insight, creativity and client value.

And… Last but not least, how does being an expert of Camelot help you/or add value to your business?

As a new member of Camelot, I’m hoping that it will open me up to lots of new exciting projects from clients looking to transform their customer experience and improve retention where I know my expertise can help.