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What is your role now since leaving corporate life? I’m a strategic partnerships and loyalty expert with over 20 years’ experience helping businesses engage and retain their valuable customers as well as helping build new sales channels to help drive customer acquisition. How long have you been an expert of Camelot?   Just joined Area of expertise Customer loyalty & engagement, Commercial Partnerships Highest/proudest most recognisable previous role Strategic Partnerships Lead at Capillary Technologies How long have you been doing this subject/area 20 years What is your LinkedIn profile URL?  https://www.linkedin.com/in/julianrowlands/ Please can you provide some examples of recent projects/professional high points that you’ve worked on? My recent work has included successfully building, launching and scaling a loyalty program for a leading UK bank whose goals were to reward, engage and retain their existing customers whilst at the same time generating a revenue stream to help offset the costs of running the program. What is your unique selling point? What makes your business approach unique?  Having worked both client side and agency side I’m attuned to the customer loyalty challenges that clients face as well as how to be able to offer solutions to their problems. Do you have a Favourite quote? Lucille Ball: "I'd rather regret the things I've done than regret the things I haven't done" Any professional goals for the upcoming year? Over the coming year I aim to deepen my expertise in loyalty, customer engagement and strategic partnerships while delivering measurable commercial impact for clients. I will contribute to project success through clear strategic thinking, high-quality deliverables and collaborative problem-solving. I plan to expand my network by identifying new partnership opportunities, supporting business development, and sharing thought leadership. I will also focus on continuous learning, strengthening my consulting toolkit, and becoming a trusted advisor known for practical insight, creativity and client value. And… Last but not least, how does being an expert of Camelot help you/or add value to your business? As a new member of Camelot, I’m hoping that it will open me up to lots of new exciting projects from clients looking to transform their customer experience and improve retention where I know my expertise can help.

Embracing Transformation Since stepping out of the corporate world in 2022, I’ve embarked on a mission to help organizations move beyond box-ticking approaches to change. I care deeply about helping people find meaning in transformation and discover their true north in environments that are constantly shifting. With Navigate New Waters, I partner with organizations to turn disruption into clarity and momentum. My goal is to align strategy, structure, and culture to create meaningful, sustainable change that sticks. My Expertise in Camelot How long have you been an expert of Camelot? I have been an expert with Camelot since December 2024. Have you been a panel expert on any Road Tests? I haven’t participated in a Road Test yet, but it’s something I’m really looking forward to. It seems like a fantastic opportunity to share experiences, exchange perspectives, and support others in their change journeys. Are you a leader or a member of a Camelot Special Interest Group? I'm a member of the Women’s Collective Special Interest Group. I’m also interested in supporting other Camelot Special Interest Groups. I enjoy collaborating with people who are passionate about advancing the industry. I’m excited to dive into meaningful conversations and projects that create real, positive impact. My Areas of Expertise Strategic Reorientation Organizational Development Culture Change Thought and Transformational Leadership My Professional Journey Highest/Proudest Most Recognisable Previous Role I am proud to be the founder of Navigate New Waters. This role allows me to follow my passion for making real, meaningful change happen. How long have you been working in this area? I have been in this field for 25 years. What is your company name? My company is called Navigate New Waters Ltd. What is your website? You can find more information at www.navigatenewwaters.com . What is your LinkedIn profile URL? Connect with me on LinkedIn: Conny Scharfe | LinkedIn . Recent Projects and Professional Highlights I have worked on several significant projects that showcase my expertise: Digitalization and Automation Initiative : I designed and steered a change initiative for a company-wide digitalization and automation process. This impacted 4,200 employees and improved implementation efficiency across multiple departments in 42 agencies. Global Change Initiative : I coordinated and executed the global change initiative "Own The Way You Work™." This project implemented new work models that affected 14,000 employees across 32 countries, enhancing organizational flexibility and efficiency. It also received the European Diversity Award and the Honorary Prix Balance Switzerland. Strategic Projects in Private Banking : I led and oversaw strategic projects and change initiatives in Private Banking. These efforts optimized processes and drove organizational transformation across diverse business functions, impacting 12,000 employees. Unique Selling Point What sets my business apart is our commitment to making change meaningful and lasting. We help organizations by blending strategy, structure, and culture to ensure transformation truly takes hold. Our approach combines multinational private-sector experience with a human-centered focus. This alignment builds momentum and drives sustainable, meaningful transformation. Inspirational Quote One of my favourite quotes is by Peter Drucker: “The greatest danger in times of turbulence is not the turbulence - it is to act with yesterday’s logic.” Professional Goals for the Upcoming Year In the coming year, I aim to continue expanding Navigate New Waters. My goal is to support more organizations in navigating change with clarity and care. The Value of Being a Camelot Expert Being part of Camelot connects me with a fantastic group of experts from various fields. It’s a great opportunity to share ideas, learn from others, and stay updated on industry trends. This network helps me bring fresh perspectives and practical solutions to my clients. Having that support and insight makes a real difference in how I guide organizations through change, making the whole process smoother and more effective. In conclusion, my journey since leaving corporate life has been fulfilling. I am dedicated to helping organizations navigate change with clarity and purpose. With a wealth of experience and a passion for transformation, I look forward to making a lasting impact in the industry.

In today’s competitive business environment, managing risks effectively is crucial for long-term success. One of the most powerful tools for risk management is strategic insurance planning. This approach goes beyond simply purchasing insurance policies; it involves a comprehensive evaluation of potential risks and aligning insurance coverage with business goals. By doing so, businesses can protect their assets, ensure operational continuity, and even gain a competitive edge. Understanding Strategic Insurance Planning Strategic insurance planning is a proactive process that helps businesses identify, assess, and mitigate risks through tailored insurance solutions. Unlike traditional insurance buying, which often focuses on compliance or minimum coverage, strategic planning takes a holistic view of the business’s unique needs. Key Components of Strategic Insurance Planning Risk Assessment : Identifying potential threats to the business, such as property damage, liability claims, or employee-related risks. Coverage Analysis : Reviewing existing insurance policies to find gaps or overlaps. Cost-Benefit Evaluation : Balancing the cost of premiums against the potential financial impact of risks. Policy Customisation : Designing insurance packages that fit the specific risk profile and business objectives. Ongoing Review : Regularly updating the insurance strategy to reflect changes in the business environment. This method ensures that businesses are not overpaying for unnecessary coverage or underinsured against critical risks. Business team reviewing insurance policies Benefits of Strategic Insurance Planning for Businesses Implementing a strategic insurance plan offers several tangible benefits that can enhance business stability and growth. 1. Financial Security and Stability A well-structured insurance plan protects a business from unexpected financial losses. For example, if a manufacturing company faces equipment breakdown, having the right insurance can cover repair costs and prevent cash flow disruption. 2. Improved Risk Management Strategic planning encourages businesses to think critically about their vulnerabilities. This leads to better risk mitigation strategies beyond insurance, such as safety protocols and employee training. 3. Enhanced Business Reputation Clients and partners often view businesses with comprehensive insurance coverage as more reliable and trustworthy. This can open doors to new contracts and partnerships. 4. Regulatory Compliance Certain industries require specific insurance coverage by law. Strategic planning ensures that businesses meet these requirements without unnecessary expenditure. 5. Competitive Advantage By optimising insurance costs and coverage, businesses can allocate resources more efficiently, investing in growth initiatives rather than unexpected liabilities. How to Develop an Effective Strategic Insurance Plan Creating a strategic insurance plan involves several practical steps that any business can follow. Step 1: Conduct a Thorough Risk Assessment Start by listing all potential risks related to your business operations. Consider: Property damage risks (fire, flood, theft) Liability risks (customer injuries, product defects) Employee-related risks (health, workers’ compensation) Cybersecurity threats Business interruption scenarios Step 2: Review Current Insurance Policies Analyse your existing coverage to identify any gaps or redundancies. For example, you might have overlapping policies for the same risk or insufficient coverage limits. Step 3: Consult with Insurance Experts Engage with insurance brokers or consultants who specialise in your industry. They can provide insights into emerging risks and recommend customised solutions. Step 4: Align Insurance with Business Goals Ensure that your insurance plan supports your strategic objectives. For instance, if you plan to expand internationally, consider coverage for overseas operations. Step 5: Implement and Monitor Once the plan is in place, monitor its effectiveness regularly. Update policies as your business evolves or as new risks emerge. Professional reviewing insurance strategy on laptop Practical Examples of Strategic Insurance Planning in Action To illustrate the impact of strategic insurance planning, here are some real-world examples: Example 1: Retail Business Protecting Against Liability A retail store implemented a strategic insurance plan that included product liability and public liability coverage. When a customer slipped and fell, the insurance covered medical expenses and legal fees, saving the business from a costly lawsuit. Example 2: Tech Startup Managing Cyber Risks A technology startup faced increasing cyber threats. Through strategic planning, they purchased cyber liability insurance and invested in cybersecurity measures. This dual approach reduced their risk exposure and reassured investors. Example 3: Manufacturing Firm Covering Business Interruption A manufacturing company experienced a fire that halted production. Thanks to their business interruption insurance, they received compensation for lost income, allowing them to maintain payroll and supplier payments during recovery. Leveraging Technology in Insurance Strategic Planning Modern technology plays a vital role in enhancing insurance strategic planning. Digital tools and data analytics enable businesses to: Identify emerging risks through predictive modelling. Automate policy management for timely renewals and compliance. Compare insurance options quickly to find the best value. Monitor claims and losses to adjust coverage proactively. Using technology not only streamlines the planning process but also improves decision-making accuracy. Final Thoughts on Strategic Insurance Planning Strategic insurance planning is an essential practice for businesses aiming to safeguard their future. By taking a thoughtful, customised approach to insurance, companies can reduce financial uncertainty, comply with regulations, and support their growth ambitions. Whether you are a small business or a large enterprise, investing time and resources into strategic insurance planning will pay dividends in resilience and peace of mind. For those looking to explore tailored insurance solutions, consider visiting Camelot Marketplace to learn more about how insurance strategic planning can be integrated into your business strategy.

Corporate Partners Every business has obstacles to overcome. It's how you overcome them which dictates how successful you are. By harnessing the power of our diverse network across the insurance industry, Camelot can help you access the specialist knowledge, expertise or products and services that you need.. Filter By Partner Types Partner Options ... Read More ... Read More ... Read More ... Read More eGain AI led knowledge powered omnichannel platform enabling intelligent engagement with customers in every channel. Enabling effortles... Read More Lockton Re LLP ... Read More ... Read More ... Read More Acini ... Read More ... Read More ... Read More ... Read More ... Read More ... Read More ... Read More ... Read More ... Read More Quantexa ... Read More ... Read More ... Read More ... Read More ... Read More Endava Endava are a global nearshore IT services organisation of 12,000+ people. We specialise in developing bespoke technology solutions... Read More Ignite Systems ... Read More ... Read More 1 2 3 1 ... 1 2 3 ... 3

Explore insurance strategic planning with Camelot Marketplace. Connect, collaborate, and innovate. Creating Connections Releasing Potential Introducing Camelot At Camelot, we understand the unique challenges faced by insurance leaders like you. That's why we have specifically designed our services to meet your needs and empower you to navigate the ever-changing insurance landscape with confidence. Our expertise in insurance strategic planning enables us to provide you with tailored insights and connections to meet the demands of the insurance market, ensuring your success with Camelot Marketplace. Whether you're looking for strategic insights, innovative solutions, or meaningful connections, Camelot is your trusted partner. Tailor made solutions built for you There’s no one size fits all at Camelot, we tailor the solution to your needs with services ranging from workshops and bespoke events to ad-hoc advice, project teams, and interim role. 500+ Industry connections 150+ Expert members 32 Corporate members 42+ Events held per year Who We Help We offer services for all senior leaders in the insurance industry Insurance Providers Insurance Companies, Brokers, MGAs and ReInsurers LEARN MORE → Independent Consultants Independent consultants who have been in senior roles in the Insurance Industry LEARN MORE → Service Providers Companies who want to sell their services into Insurance Companies LEARN MORE → Our Camelot Connect Events Camelot Connect Christmas - Pre event drinks Thu 27 Nov London More info RSVP Christmas at Camelot 2025 Thu 27 Nov London More info Buy Tickets See more events Recent Blogs Julian Rowlands Expert Spotlight - November 2025 What is your role now since leaving corporate life? I’m a strategic partnerships and loyalty expert with over 20 years’ experience helping businesses engage and retain their valuable customers as well as helping build new sales channels to help drive customer acquisition. How long have you been an expert of Camelot? Just joined Area of expertise Customer loyalty & engagement, Commercial Partnerships Highest/proudest most recognisable previous role Strategic Partnerships Lea Enhance Business with Strategic Insurance Planning In today’s competitive business environment, managing risks effectively is crucial for long-term success. One of the most powerful tools for risk management is strategic insurance planning. This approach goes beyond simply purchasing insurance policies; it involves a comprehensive evaluation of potential risks and aligning insurance coverage with business goals. By doing so, businesses can protect their assets, ensure operational continuity, and even gain a competitive edge. Gary Lobb Expert Spotlight - November 2025 What is your role now since leaving corporate life? I am the founder of GLL Consultancy and support businesses to improve their change delivery, customer service and costs. How long have you been an expert of Camelot? I have been an Camelot Expert for 6 months Area of expertise Operational Improvement Highest/proudest most recognisable previous role Head of Property Claims at Ageas Insurance How long have you been doing this subject/area 2 years What is your company name? Read more blogs Connections that release ambition Camelot draws on the depth of knowledge and breadth of Camelot’s pre-vetted connections, guiding you Independent and informed thinking guaranteed We work without bias or ties to existing solutions so you will always get a truly objective and informed solution you can trust. At Camelot, we believe that by connecting insurance leaders like you, we can drive innovation, foster collaboration, and shape the future of the insurance industry together. Join us today and unlock a world of opportunities. Together, let's build a brighter future for insurance! What we do We offer a range of features and services tailored to your specific needs, including: Events Leadership Marketplace Events & Webinars Participate in industry events, webinars, and conferences to gain valuable insights, share best practices, and expand your professional network. Connect with fellow insurance leaders from around the world, fostering valuable relationships and collaborations. → Thought Leadership Access exclusive content, industry reports, and expert analysis to stay informed about the latest trends and developments in the insurance industry. Engage in meaningful discussions, share your expertise, and learn from others through our community forums and interactive knowledge-sharing features. → Solution Marketplace Discover cutting-edge solutions and technology providers that can help streamline your operations, enhance customer experience, and drive business growth. →

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