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Charlie Lawson - Expert Spotlight

What is your role now since leaving corporate life?

I’m a speaker and trainer, specialising in helping firms with developing a referral strategy. Everyone loves referrals, but most firms wait for them to drop in their laps, rather than taking a proactive approach. I help build that proactive referral strategy. The company name is Unnatural Success Ltd - so named because I describe myself as an Unnatural Networker.

How long have you been a Camelot Expert?

4 months

Areas of expertise?

Referrals, Networking, Public Speaking

Highest/proudest/most recognisable previous role?

I was National Director of BNI (Business Networking International) in the UK/Ireland - BNI is the world’s leading business referral organisation.

How long have you been doing this subject/area?

20 years

What is your company name?

Unnatural Success Ltd

Do you have a website?

What is your LinkedIn profile URL?

Do you have a blog?

Please can you provide some examples of recent projects that you’ve worked on?

I’m working with a professional services firm owner, a small business of 30 or so people. He’s had me helping his big deal guys to network better, but he also has asked me to upskill his entire team (client facing and non) because they all have friends / family / work contacts that they have conversations with every day. I’m working with them to help them all bring business opportunities into the firm.

What is your unique selling point? What makes your business approach unique?

Most experts are experts because they have a passion for what they do. I have a passion for the results networking can bring, but as an Unnatural Networker, I really don’t like networking itself. As such, my message resonates with other unnatural networkers.

Do you have a favourite quote?

“You can have everything in life you want if you will just help enough other people get what they want.” —Zig Ziglar

Any professional goals for the upcoming year?

Successfully build my business past its first anniversary, publish my 3rd book (The Unnatural Public Speaker)

And… last but not least, how does being a Camelot Expert help you/or add value to your business?

I meet lots of new people, and learn a lot.

If you’d like to network with our members, register for our next Camelot Connect

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01 нояб. 2023 г.

Really looking forward to the two sessions you have planned for us! I hope lots of the Corporate Partners come along, too - they can use this as much as Experts!

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