Allison Hughes Expert Spotlight - July 2025
- Charlotte Clarke
- Jul 2
- 2 min read
What is your role now since leaving corporate life?
I am founder of Aldar Consulting Ltd. - a copywriting consultancy specialising in insurance communications.
How long have you been an expert of Camelot?
Two years.
Area of expertise?
Communications.
Highest/proudest most recognisable previous role
Head of Business Development – Personal Insurance and Corporate Partnerships at AXA.
How long have you been doing this subject/area
I would argue 35 years – albeit officially badged as copywriting for the last 3.
What is your company name?
Aldar Consulting Ltd.
What is your LinkedIn profile URL?
Please can you provide some examples of recent projects/professional high points that you’ve worked on?
A new Lloyd’s syndicate specialising in an area of emerging risk needed help to tell their story. I translated their technical information into digital marketing material that brokers of all levels of experience could understand. It was a key part of the communications strategy, and I was delighted with the results. Happily, so were they.
Another great project was for my client who wanted to enter a prestigious insurance innovation award. It was struggling for priority, so I took it on, interviewing the stakeholders, writing up the entry, and submitting it. Being shortlisted was fabulous. Fingers crossed they win!
What is your unique selling point? What makes your business approach unique?
Bad publicity often comes from unclear communication. I specialise in translating complex information into straight-forward language for both insurance insiders and the general public. Importantly it’s with the experience of writing for a regulated industry.
Do you have a Favourite quote?
“Do today well.” More of a mantra really.
Any professional goals for the upcoming year?
I have a lifestyle business that I love, so first and foremost my goal is to maintain a fabulous work/life balance.
Every client deserves the best I can do.
And… Last but not least, how does being an expert of Camelot help you/or add value to your business?Launching my own copywriting business after 35 years in the corporate world felt like stepping into uncharted territory. Being a member of Camelot means I’m part of something bigger and enables me to remain connected. My level of engagement varies, and that’s part of the attraction. I really enjoyed taking part in a recent Insurtech clinic for example. I know there will be other great projects out there where I can help organisations to tell their story.
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