James Russell - Expert Spotlight
- Charlotte Clarke
- Feb 26
- 2 min read

What is your role now since leaving corporate life?
I help accelerate Change and Transformation in organisations – because too often Change and IT projects don’t go the way people intend.
How long have you been an expert of Camelot?
9 months
Have you been a panel expert on any Road Tests?
I’ve helped on a few road tests – one I remember was an AI powered Property Assessment tool. I thought we did a good job challenging the American company who provide the tool to really think about the UK market and talking to the challenges and needs we have in the UK.
Are you a leader or a member of a Camelot Special Interest Group?
I am part of the Camelot Transformation Special Interest Group and I am leading on the Camelot Mentoring & Coaching offering. With so many experienced and willing Experts, Camelot is well placed to help companies support and develop their people. We can offer a lot when it comes to Mentoring and helping to develop talent or people who are struggling to find their feet in Insurance.
Area of expertise
Transformation, Culture.
Highest/proudest most recognisable previous role
Former Commercial Transformation Director at Aviva.
How long have you been doing this subject/area
21 years.
What is your company name?
Lead To Change Consulting.
Do you have a website?
What is your LinkedIn profile URL?
Please can you provide some examples of recent projects/professional high points that you’ve worked on?
Delivering two new Claims administration platforms on time and on-budget and completing claim migration.
Coaching a leadership team to make a step-change in the way they lead and set the tone for successful business transformation.
Developing a proof of concept for next-generation Commercial (SME) Underwriting.
What is your unique selling point? What makes your business approach unique?
I am combining three valuable capabilities to great effect when it comes to unlocking successful change and transformation:
Hands-on experience leading major transformation programmes in large Corporates (Guidewire, EIS systems)
Experience launching an Insurtech from idea to merger
Qualifications in Coaching and Organisational behaviour (Transactional Analysis)
Do you have a Favourite quote?
This quote from Thoreau inspires me to keep putting myself out there and to do the things I want to do. “The mass of men lead lives of quiet desperation and go to the grave with the song still in them”. Henry David Thoreau
Any professional goals for the upcoming year? Help organisations to build confident, resilient and powerful teams!
Complete my foundation in Organisational TA.
And… Last but not least, how does being an expert of Camelot help you/or add value to your business?I can only be effective if I can collaborate and work with people who share a common goal to help people to succeed. Camelot has a really strong set of values and I appreciate working with some amazing professionals from different parts of Insurance with a diverse set of skills. I am not alone!

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