How Great Companies Create Dynamic Innovation, Fearless Leadership And Passionate
By Elvin Turner
The Be Less Zombie book cover. Credit: Wiley.
The book in three words?
Practical - Direct - Punchy
What is it about?
Written by innovation expert, Elvin Turner, Be Less Zombie should be a welcome addition
to the bookshelves of business leaders. Focusing on the why’s, what’s, when’s, and
how’s of innovation, the book is an incredibly useful helping hand to company success.
Be Less Zombie teaches you the innovation strategy to employ to be ‘more unicorn’. The
book is jammed with clear tips as well as occasional diagrams and illustrations that allow you
to gain a deep understanding of what’s being said, meaning you can then put the tips and
strategies into practice. To put it simply, Turner knows his stuff and when you finish this
book, you’ll have the footing to become a super innovator.
How can you be less zombie?
Turner teaches you that you can become less zombie by turning on your innovation
strategy and then turning it up. Be Less Zombie shows you exactly how to put that
guidance into action.
Who is this book for?
Due to its focus on innovation strategy for companies, this book is ideal for business
leaders. The detailed but uncluttered approach means that Be Less Zombie will be useful
to you no matter where you are in your business career.
What do members of The Camelot Network think?
“Be Less Zombie answers that key question: how do you actually make innovation
happen in an organisation! Elvin has written an immensely practical playbook with short
chapters that is full of useful tools and tips to make innovation a success. Well written,
succinct, useful stories, I highly recommend it..”
- Harvey Wade, Founder and Managing Director of Innovate21
To sum it up:
Be Less Zombie offers invaluable advice and tips on how to turn on and then turn up
your innovation strategy. With innovation being such a key part of company survival,
reading this book is essential as it will help you bring your innovation a-game to the table
and ensure that your company thrives.
Want to know more?
Go to https://www.elvinturner.com/be-less-zombie
Contact me at firstname.lastname@example.org
Written by Chloe Allison