Website:- https://www.asanto.com/
Linkedin Profile:- https://www.linkedin.com/company/asanto/
Tell us a bit about the history of your company, number of employees, when the company was founded etc:-
Asanto is a cloud based, low-code SaaS solution that enables insurers to design, launch and manage financial services products at incredible speed. A brand of TheIdol.com and wholly owned by Legal & General group, Asanto benefits from a wealth of industry expertise and experience.
It was designed to serve the travel insurance market, partners using the platform benefit from scalability, security, and speed. The Asanto platform delivers competitive edge in a fast-paced market, and ensures complete regulatory compliance.
TheIdol.com provides unparalleled expertise across the Travel market. Founded in 1999, we provide insurance comparison solutions for market-leading brands, generating 18 million travel insurance quotes per day, and over £1billion of travel insurance premiums arranged since launch.
What are the main services you offer your customers?
Asanto allows partners to manage their product, pricing and underwriting, and offers a policy administration platform designed for Travel insurers, intermediaries and MGA’s.
Serving as the decision-making core of their business, our partners can create instant changes to their proposition for improved risk selection, and empower internal teams to self-serve rather than rely on traditional IT teams to make those changes. One platform, built to support your entire distribution lifecycle, removing reliance on legacy systems.
Manage multiple brands and products, increase brand reach, deliver exceptional customer and user experiences, and benefit from data-driven decision reducing risk selection and improving operating ratios.
From off-the-shelf to bespoke solutions, mass data migration to new brands, Asanto is completely customisable to suit individual business requirements.
Describe your perfect target customer or business problem:-
A Travel insurance brand, which is either new to market or is already active in the market with a large back book of policyholders (which we can migrate across to Asanto). Both are looking for a cost-effective, simple to use solution to manage distribution lifecycle with ease, at speed. The existing active brand will likely experience higher operating costs due to overstretched resource, reliance on older tech and an IT change stack that stifles innovation and the ability to makesimple changes and create new products. The brands will benefit from direct to consumer and aggregation routes to market.
Provide some examples of recent projects/professional high points that you’ve worked on?
Recently launched a new travel brand with an MGA, who had not worked with their specific insurer before. Due diligence and extra work required undertaken by Asanto team, so that the brand could launch at target date.
Bespoke solution tailored to their and the insurers requirements, with ongoing development work to deliver additional requested features. Adaptation and understanding of benefits for delivery have had a significantly positive impact on our relationship with the brand.
Brief details about upcoming projects?
We continue to focus on securing new travel partners to our proposition as well as continued focus on the simple UK life market as we look to power this simple term and critical illness panel for a number of major life intermediaries.
How do you hear about Camelot and the services we provide?
Referral through business partners.
Why did you choose to partner with Camelot?
We chose to partner with Camelot as we’d heard great things about the network. From the incredible knowledge sharing and guidance from Camelot Experts, to beneficial networking events with Corporate Partners alike, we felt Camelot could unlock growth opportunities for Asanto that would not be found elsewhere.
What have been the highlights / benefits of being a member of Camelot?
Regular sessions with our dedicated Experts have proven useful in our ongoing development. We have benefitted from being matched with an industry veteran, who knows our target market incredibly well, and has helped contribute to our strategy.
Tell us one interesting fact about your company?
We are based on the edge of the stunning Lake District National Park, meaning our office has possibly one of the best views in England!
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