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Andy Buchanan - Expert Spotlight

Writer: Charlotte ClarkeCharlotte Clarke


What is your role now since leaving corporate life?

Sales Strategist and Sales Coach Helping Companies grow their business 


How long have you been an expert of Camelot?  

5 years.


Have you been a panel expert on any Road Tests?

Yes I love helping vendors refine their Value propositions to ensure it resonates with their prospects and clients


Area of expertise

Sales & Strategy


Highest/proudest most recognisable previous role

Global CRO Modality Systems


How long have you been doing this subject/area

40 years


What is your company name?  

Future Consulting 


Do you have a website? 


What is your LinkedIn profile URL? 


Please can you provide some examples of recent projects/professional high points that you’ve worked on?

I have worked with several Vendors to change their focus away from their “Tech” and onto the “value” they bring to a client, in one case this approach increased their SQL (sales qualified leads) by over 200%.


What is your unique selling point? What makes your business approach unique? 

My unique selling point is generating revenue for clients through the ability to turn any product, however technical, into a “value” delivering solution to any customer’s challenge’s! As a result, his approach concentrates more on “Value” based outputs than just delivering a program of content.


Do you have a Favourite quote?

“Nobody wants to be sold too! BUT everyone loves to BUY!

SO stop selling to people and learn how to get them to BUY from you!”


Any professional goals for the upcoming year?

To be able to articulate the real value of AI based solutions with tangible and measurable results.


And… Last but not least, how does being an expert of Camelot help you/or add value to your business?The Camelot Experts help me in so many ways but particularly with keeping me up to date with all things Insurance & Innovation! And secondly being a listening ear and a bouncing board to help me develop new offerings and solutions.





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