ING’s Journey to Seamless, Human-Centric Banking
Wed 28 May
|Google - Kings Cross, Space Oddity Room
An Executive Evening with ING, Xebia & Google Cloud
Time & Location
28 May 2025, 18:00 – 20:30
Google - Kings Cross, Space Oddity Room, 6 Pancras Sq, London N1C 4AG, UK
About the event
We are pleased to invite you to an exclusive executive event at Google’s
Kings Cross office on May 28th, 6:00–8:30 PM.
Why Attend?
Hear from Bas Heemskerk, Product Lead – Assisted Channels at ING,
a customer journey expert.
Discover how ING, operating in over 100 countries, has set the
standard for digital-first, customer-centric banking.
Learn how Xebia enabled ING’s bank-wide upskilling in data and AI,
creating a blueprint for launching new AI driven production-grade
initiatives at scale.
Networking, drinks and nibbles.
What Are Digital Assisted Channels at ING and why are they so
important?
ING operates in over 100 countries and has been a digital-first bank from
the start, embedding digital innovation deeply into its global strategy.
Digital assisted channels at ING combine chat, voice, video, and secure
messaging with expert human support. This approach is critical to ING’s
success, delivering a truly human-centric, convenient banking
experience that meets diverse customer needs across multiple markets,
drives operational efficiency, and sets ING apart from competitors still
evolving their digital capabilities.
