Brand Arrow Taster Session
Wed 20 Mar
|Online via Zoom
An introduction to the proprietary brand strategy planning framework, the Brand Arrow® and then coaching on how to use it to provide direction for your own brand.
Time & Location
20 Mar 2024, 10:00 – 12:00
Online via Zoom
Guests
About the event
An exclusive exciting opportunity with renowned author and brand guru Bruce McKinnon.
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds.
It stands to reason that a brand aligned behind a shared point will have a better chance of success than one that isn't. This means making decisions about what that one point is, and that can be very challenging. Brand strategy is a tool that can equip SMEs to be able to make those decisions.
An introduction to the proprietary brand strategy planning framework, the Brand Arrow® and then coaching on how
to use it to provide direction for your own brand
Bruce McKinnon founded the specialist brand strategy practice The Brand Arrow® in 2009, focussed on SMEs and has since delivered over 120 assignments in Europe and North America in a variety of sectors across B2B and B2C.