Brand Arrow Taster Session

An exclusive exciting opportunity with renowned author and brand guru Bruce McKinnon. 

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds.

It stands to reason that a brand aligned behind a shared point will have a better chance of success than one that isn't. This means making decisions about what that one point is, and that can be very challenging. Brand strategy is a tool that can equip SMEs to be able to make those decisions.

An introduction to the proprietary brand strategy planning framework, the Brand Arrow® and then coaching on how

to use it to provide direction for your own brand

Bruce  McKinnon founded the specialist brand strategy practice The Brand Arrow® in 2009, focussed on SMEs and has since delivered over 120 assignments in Europe and North America in a variety of sectors across B2B and B2C.

In 2019 his brand strategy book, What’s Your Point? was published containing the proprietary Brand Arrow® framework, winning silver at the US Business Book Awards (Axiom).  As well as running his brand strategy practice, Bruce is an accredited Vistage speaker and regularly speaks at conferences, business schools, and facilitates workshops.